Are you fit for the future? The FUTURE stream focuses especially on insight, trend forecasts and channels. At PING Helsinki you will  learn about things that many others will hear about much much later (if ever.)

Speakers and experts at this stream are for instance Mikko Hyppönen from F-Secure and futurist Ilkka Halava.

KEYNOTE

Ilkka Halava, CEO, Futurist, Foresight, Prime Frontier Oy

MASTER CLASS

Mikko Hyppönen, Chief Research Officer, F-Secure

CASES

Mukana keskustelussa mm. Helsinki2020 -toteutuksen tehnyt Zoan

DIY

Shawn Smith, Author, coach and keynote speaker, The Mobile Pro

Q&A

Sebastian Canaves, Travel blogger and coach

Have you discovered your superpower as a story teller? PING Helsinki inspires and gives advice for creating interesting content, as well as finding your own voice and narration, should you be an influencer or a brand marketer.

In this stream we plunge into the different forms of narration on multiple channels and get inspired by international influencers.

KEYNOTE

Ann Handley, Author, speaker, the world’s first Chief Content Officer

MASTER CLASS

Ida Serneberg, Social Media Manager, Nordic Choice Hotels

CASES

Mukana mm. Bablerin ja Picnicin palvelumuotoiluhanke, jossa somevaikuttaja kutsuttiin uudistamaan Picnicin ilme

DIY

Mikko “Kalenterikarju” Toiviainen, somevaikuttaja, Ronja Salmi, kirjailija ja somealan yrittäjä

Q&A

Mukana keskustelussa mm. Instagram-vaikuttajien verkosto Monochrome

Do you want to change the behaviour and attitude of your followers? At PING Helsinki Business Festival, multiple experts from various organisations introduce the means of measuring and reporting the impact of content marketing.

At this stream, you’ll also hear plenty of interesting examples of successful content and influencer marketing cases.

KEYNOTE

Tika Larasati, Influencer Marketing Manager, Skyscanner Ltd.

MASTER CLASS

Jonathan Bean, Chief Marketing Officer, Mynewsdesk

CASES

Mukana mm. Rantapallon Thaimaan parhaat -kampanja, joka yhdisti menestyksekkäästi haaveilun ja matkasuunnittelun sekä konkreettiset lentovaraukset.

DIY

Ilari Viippola, Sisältöstrategi, Dagmar

Q&A

Speakers TBC

The power of influencer marketing stems from trust and transparency. At PING Helsinki, it is our mission is to foster these values in content marketing. The RESPONSIBILITY stream discusses and gives solutions to, for example, the subjects of dealing with underaged audiences, fair compensation and social media crisis handling, and gives hands-on tools for dealing with ethically tricky situations. At this stream you will also hear inspiring cases of how your values can be your greatest asset.

CASES

Featuring the amazing campaign of Neste and Prince EA and How to break through the noise by Splay Network

DIY

Speakers to be announced

Q&A

Speakers to be announced

Sweet spot is the moment when the best ideas and visions are met with great power, and shot in the right direction. It’s the flow and inspiration that we all need in order to succeed in our work.

This stream offers concrete examples of the creative process of content marketing, tips for making your ideas fly and insight on where the media world is heading. Sweet Spot Stream makes sure that PING Helsinki saves no-one from surprises and inspiration – this event comes with an experience-guarantee!

KEYNOTE

Casey Neistat, Youtube star and film producer

MASTER CLASS

Björn Owen Glad, Marketing Manager, Spoon Agency

CASES

Mukana mm. uusi suomalainen podcasteihin erikoistunut tuotantoyhtiö WeCast

DIY

Anni ja Lauri Vuohensilta, Hydraulic Press Channel

Q&A

Keskustelua moderoi Great Pointin toimitusjohtaja Jaakko Tapaninen

Changes may occur.