Are you fit for the future? The FUTURE stream focuses especially on insight, trend forecasts and channels. At PING Helsinki you will learn about things that many others will hear about much much later (if ever.)
Speakers and experts at this stream are for instance Mikko Hyppönen from F-Secure and futurist Ilkka Halava.
Ilkka Halava, CEO, Futurist, Foresight, Prime Frontier Oy
Mikko Hyppönen, Chief Research Officer, F-Secure
Mukana keskustelussa mm. Helsinki2020 -toteutuksen tehnyt Zoan
Shawn Smith, Author, coach and keynote speaker, The Mobile Pro
Sebastian Canaves, Travel blogger and coach
Have you discovered your superpower as a story teller? PING Helsinki inspires and gives advice for creating interesting content, as well as finding your own voice and narration, should you be an influencer or a brand marketer.
In this stream we plunge into the different forms of narration on multiple channels and get inspired by international influencers.
Ann Handley, Author, speaker, the world’s first Chief Content Officer
Ida Serneberg, Social Media Manager, Nordic Choice Hotels
Mukana mm. Bablerin ja Picnicin palvelumuotoiluhanke, jossa somevaikuttaja kutsuttiin uudistamaan Picnicin ilme
Mikko “Kalenterikarju” Toiviainen, somevaikuttaja, Ronja Salmi, kirjailija ja somealan yrittäjä
Mukana keskustelussa mm. Instagram-vaikuttajien verkosto Monochrome
Do you want to change the behaviour and attitude of your followers? At PING Helsinki Business Festival, multiple experts from various organisations introduce the means of measuring and reporting the impact of content marketing.
At this stream, you’ll also hear plenty of interesting examples of successful content and influencer marketing cases.
Tika Larasati, Influencer Marketing Manager, Skyscanner Ltd.
Jonathan Bean, Chief Marketing Officer, Mynewsdesk
Mukana mm. Rantapallon Thaimaan parhaat -kampanja, joka yhdisti menestyksekkäästi haaveilun ja matkasuunnittelun sekä konkreettiset lentovaraukset.
Ilari Viippola, Sisältöstrategi, Dagmar
The power of influencer marketing stems from trust and transparency. At PING Helsinki, it is our mission is to foster these values in content marketing. The RESPONSIBILITY stream discusses and gives solutions to, for example, the subjects of dealing with underaged audiences, fair compensation and social media crisis handling, and gives hands-on tools for dealing with ethically tricky situations. At this stream you will also hear inspiring cases of how your values can be your greatest asset.
Featuring the amazing campaign of Neste and Prince EA and How to break through the noise by Splay Network
Speakers to be announced
Speakers to be announced
Sweet spot is the moment when the best ideas and visions are met with great power, and shot in the right direction. It’s the flow and inspiration that we all need in order to succeed in our work.
This stream offers concrete examples of the creative process of content marketing, tips for making your ideas fly and insight on where the media world is heading. Sweet Spot Stream makes sure that PING Helsinki saves no-one from surprises and inspiration – this event comes with an experience-guarantee!
Casey Neistat, Youtube star and film producer
Björn Owen Glad, Marketing Manager, Spoon Agency
Mukana mm. uusi suomalainen podcasteihin erikoistunut tuotantoyhtiö WeCast
Anni ja Lauri Vuohensilta, Hydraulic Press Channel
Keskustelua moderoi Great Pointin toimitusjohtaja Jaakko Tapaninen
Changes may occur.