8.5.18 | Helsinki, Finland
8 May 2018
Clarion Hotel Helsinki
Tyynenmerenkatu 2
Helsinki, Finland

Mats Lindfors

CEO, Ruka-Kuusamo Tourist Association
Case 1, 2nd Floor
Microinfluencers in combined campaigns. #Millionhoursofjoy

CEO of  Ruka-Kuusamo Tourist Association, Mats Lindfors has been working in the field of marketing communications since the late 1980´s. Ruka-Kuusamo is the leading all-year-round holiday destination in Finland. Mats believes that the best advocates for the destination are happy guests, which is why working with influencers to promote Ruka-Kuusamo makes good sense.   Working with brands like Coca-Cola, Always and Polar are examples of cases where Ruka-Kuusamo has utilized influencers to show its personality and share its stories.