CEO, Ruka-Kuusamo Tourist Association
Microinfluencers in combined campaigns. #Millionhoursofjoy
CEO of Â Ruka-Kuusamo Tourist Association, Mats Lindfors has been working in the field of marketing communications since the late 1980Â´s. Ruka-Kuusamo is the leading all-year-round holiday destination in Finland. Mats believes that the best advocates for the destination are happy guests, which is why working with influencers to promote Ruka-Kuusamo makes good sense. Â Working with brands like Coca-Cola, Always and Polar are examples of cases where Ruka-Kuusamo has utilized influencers toÂ show its personality and share its stories.