Jari Ullakko is today best known as an award winning, internationally renowned creative director. Educated as an industrial designer and with an extensive career in top advertising agencies in three continents he has always had somewhat unorthodox view on Nordic marketing communications.
“It is hard to listen what the technology can do if one does not know what the technology is capable of. We should not segregate geeks from creatives. We need to percolate the programmers, information architects, data scientists and UI designers together with the graphic designers, art directors and copywriters, from product design across all aspect of â€˜communications.â€™ Technology, design, and brands, are tools for people, not vice versa. Most of todayâ€™s marketing communications is nothing more than a time-bandit; it steals our time, so we had better make it give us some genuine value in return.â€