CEO, Co-founder, Monochrome Oy
â€œStories of Courageâ€ â€“ How to evoke emotions with social media influencer collaboration? #Herbina
Emma has experience from influencer marketing both from hands on work as well as from academic research. She’s been part of executing over 40 influencer campaigns for brands like Valio, Yle, and Herbina. Emma is also a co-author of journal article “Influencer Marketing â€“ The New Age of Celebrity Endorsement ” accepted to the 2018 AMA Winter Academic Conference.