Dr. Vilma Luoma-aho

Dr. Vilma Luoma-aho, Professor of Corporate Communication the World’s first research group focusing on the logic of content marketing at JSBE, School of Business and Economics at the University of Jyväskylä, Finland and co-chairs the Digital Marketing and Corporate Communication Research group at JYU. She combines innovation and communication experience from the Silicon Valley (Stanford University) with current trends and challenges in content marketing and is currently writing books and articles on intangible assets. She has a background in the communication industry and is known for her concepts explaining the new stakeholders; the positive faith-holders, the negative hateholders, and the fake fakeholders.