Allan Askov Christoffersen
Global Partnership & Activation Director, Momondo
The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.
Allan is responsible for the strategy behind momondoâ€™s global influencer program. He uses influencer marketing to achieve business and marketing objectives and work with a broad range of influencers for momondo. Allan believes content co-creation is vital to success. He sees content marketing as something that inevitably plays a major role in the work with influencers.