8.5.18 | Helsinki, Finland
8 May 2018
Clarion Hotel Helsinki
Tyynenmerenkatu 2
Helsinki, Finland

Allan Askov Christoffersen

Global Partnership & Activation Director, Momondo
Master Class, 3rd Floor, Section 2
The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.

Allan is responsible for the strategy behind momondo’s global influencer program. He uses influencer marketing to achieve business and marketing objectives and work with a broad range of influencers for momondo. Allan believes content co-creation is vital to success. He sees content marketing as something that inevitably plays a major role in the work with influencers.