Keynotes
Inspirational and informative talks over interesting and current topics from leading experts in content and influential marketing.
Master Classes
Interactive lectures giving you in-depth insights into various subject.
Cases
Concrete case examples introducing case Journeys from goals and action points to results.
Q&A
Moderated discussions with various expert views on a current topic.
Programs per Stream for 2018
Transformation
Transformation Stream explores how digitalisation is changing the way we communicate, work and do business.
Anne Lise Kjaer
Futurist, Author, Entrepreneur
The Liquid Society 2025+: Digital Leadership in a 4P Economy
Ida Hakola
Co-founder, Vapa
Ilona Hiila
Co-founder, Vapa
How to utilize stories, culture and technology to transform companies?
Katri Saarikivi
Cognitive neuroscientist, University of Helsinki
Jari Ullakko
Chief Creative Officer, Avaus Group
Miikka Rosendahl
CEO & Founder at Zoan
The transformation of reality
Santtu Konttila
Team Lead, Sanoma Creatives
In this session we introduce 3 cases about how technology and out-of-the-box creativity can be used to achieve goals
Elisabeth Heinrichs
PR – Project Manager, #MyHelsinkiResidence
Transformation from travel marketing to city marketing #HelsinkiResidence
David Blinov
Partner at The F Company
Transformation from mass marketing to personalised marketing @thefcompany
Lotta Siutla
Development Director at Meltwater
Valtteri Färkkilä
Senior Key Account Manager, Meltwater Finland
The Time for Data and Performance-driven Influencer Marketing is NOW @Meltwater #Suunto
Content
Content Stream showcases the most jaw-dropping stories and results achieved by next level storytelling combined with a great strategy.
Nick Westergaard
Chief Brand Strategist, Brand Driven Digital
Future Brand: How to stand out in a crowded, distracted world
Natalia Tolmatsova
CEO, blogger, WTD Media
Anna-Katri Räihä
Influencer Marketing Expert & World Traveller
How to success – Content creating with a goal
Dr. Vilma Luoma-aho
Professor, JSBE, Jyväskylä University School of Business & Economics
Anna Kurkela-Vilén
Business Manager, A-lehdet
Ville Halonen
Community manager, DNA
Leena Kivioja
Manager / Communication & Dialogue, Fazer
Five lies about content marketing
Sanna Salovuori
Wellness and Creativity Coach, Production Agency Laulain
This session presents 3 cases with new storytelling methods and ideas in various different channels
Tuomas Vuori
CEO / Founder, Videolle Productions Oy
Reactive content and creative structures @videolle
Anni Lintula
Chief Business Officer, A-lehdet
Taru Aspinen
Marketing Project Manager, Mehiläinen
How to reach Generation Z with New engaging Forms of Storytelling #pientäsäätöä @demilehti
Tea Lindroos
Communications Consultant at Medita
Lina Kjällström
Consumer and Channel Marketing Manager Nordics at Fitbit
Iina Lehtimäki
Influencer, Athlete, Sprinter
Take care and share! – a Social aspect drives Fitbit’s growth, #FitbitForAll
Emotions
Emotions Stream gives you tips and tools on how to really connect emotionally and psychologically with your audiences to make an impact.
John Schoolcraft
Global Chief Creative Officer, Oatly
Building a cult to change the world
Allan Askov Christoffersen
Global Partnership & Activation Director, Momondo
Veera Bianca
Travel blogger, Social Media and PR manager
The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.
Eva Torra
Female Talent Mentor
Mippi Vuorikoski
Founder, Philia Valmennus
Jenni Rotonen
Blogger, Pupulandia
Briana Johnson
Podcaster, Content Marketing Director, The LifeBeats Project
How to keep your emotional integrity as an influencer?
Jenna Perus
Marketing Manager for Finland, momondo
Cases about the audiences being touched through emotions
Kristiina Heikkonen
Account Director, Drum Communications / Viestintätoimisto Drum
How to create emotions in your target audiences – and what impact it has on sales, #piltti
Inari Fernández
Content creator, Äidin Puheenvuoro
How to make influential content conducted by the interests of the followers? – @Tubeäiti
Emma Naumanen
CEO, Co-founder, Monochrome Oy
“Stories of Courage†– How to evoke emotions with social media influencer collaboration? #Herbina
Quality
Quality Stream explains who and what tells you that you’re doing the right thing. The Business Value comes with the right kind of quality!
Emilie Tabor
Founder & CMO, Influencer Marketing Agency (IMA)
How to bypass million dollar marketing budgets by effectively using influencers
Inna-Pirjetta Lahti
Head of Inspiration, PING Helsinki
Ilari Viippola
Content Strategy Director, Dagmar
PING Metrics – Discussion about latest statistics and insight into influencer marketing
Mariette du Toit-Helmbold
Chief Destineer, Destinate
Tomi Hilvo
CEO at Dingle
What determines the new influence?
Janicke Hansen
Co-founder, NordicTB
Ebba Kleberg von Sydow
Entrepreneur / Co-Founder, Säker stil
Elina Koivumäki
Founder, Lexperience
Linda Hörnfeldt
Founder, Influencers of Sweden
What is your brand as an influencer?
Riikka-Maria Lemminki
Managing Director, Finnish Association of Advertisers
Introducing case examples about how data-driven storytelling and innovative influencer co-operation can reward a company with great business value
Päivi Koskela
International Marketing Manager, Reima
Mats Lindfors
CEO, Ruka-Kuusamo Tourist Association
Microinfluencers in combined campaigns. #Millionhoursofjoy
Noora Verronen
Social media & Content marketing manager, Tallink Silja Oy
Herbalisti
Youtuber
Sanna Rousi
Country Manager, Troot Network
How to boost sales with innovative influencer co-operation #Tubetour
Mikko Rummukainen
Partner & Director, Digital Marketing, Vapa
Building customer relationships with an end-to-end content system, @tikkurila_suomi 


Trust
Trust Stream states that authenticity, transparency and ethics are the base of the trust economy. How to do business with content in this world?
Ebba Kleberg von Sydow
Entrepreneur / Co-Founder, Säker stil
Trust me! – Building a successful relationship with your audience
Jonathan Bean
Chief Marketing Officer, Mynewsdesk
Noora Pinjamaa
Executive director, Media Industry Research Foundation of Finland
Trustonomics – The currency that will determine whether we survive and thrive or fail and die
Jaakko Tapaninen
Founder, Great Point
Hanna Jensen
Editor-in-chief, Ellun kanat
Emilia Kullas
Editor-in-chief of Talouselämä, Markkinointi & Mainonta and Fakta magazines
Ronja Salmi
CEO, Ryöväri
The value of trust
Milla Himberg
Account Director, Almamedia, Rantapallo
Cases about the methods and concepts influencers and brands use that enable them to add value to their partners without losing their audiences´ trust.
Mikko Koskinen
Brand Lead, Kyrö Distillery Company
How can trust be integrated in a brand? @KyröDistillery
Joonas Villanen
Creative Director, Bonfire Agency
Mikael Smeds
CEO, founder, Maksuturva Group
Finding Influencer Marketing – How Maksuturva used Influencers to gain organic attention #kysymaksamisesta @Maksuturva
Jasmin Arensmeier
Content creator & author, tea & twigs
Personal branding & trust @teaandtwigs
Agenda 2018
DownloadNetworking Breakfast
Keynote Sessions
3rd Floor
The Liquid Society 2025+: Digital Leadership in a 4P Economy
Future Brand: How to stand out in a crowded, distracted world
How to bypass million dollar marketing budgets by effectively using influencers
PING Metrics – Discussion about latest statistics and insight into influencer marketing
Executive Breakfast - invitation only
From 8 am to 10 am
Lunch & Networking
2 lunch sessions 11:30 & 12:15
Parallel Sessions - Choose one
Trustonomics – The currency that will determine whether we survive and thrive or fail and die
How to success – Content creating with a goal
What determines the new influence?
What is your brand as an influencer?
The value of trust
Transformation from travel marketing to city marketing #HelsinkiResidence
Transformation from mass marketing to personalised marketing @thefcompany
The Time for Data and Performance-driven Influencer Marketing is NOW @Meltwater #Suunto
Reactive content and creative structures @videolle
How to reach Generation Z with New engaging Forms of Storytelling #pientäsäätöä @demilehti
Take care and share! – a Social aspect drives Fitbit’s growth, #FitbitForAll
How to create emotions in your target audiences – and what impact it has on sales, #piltti
How to make influential content conducted by the interests of the followers? – @Tubeäiti
“Stories of Courage†– How to evoke emotions with social media influencer collaboration? #Herbina
Parallel Sessions - Choose one
The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.
How to utilize stories, culture and technology to transform companies?
The transformation of reality
Five lies about content marketing
How to keep your emotional integrity as an influencer?
How to boost sales with innovative influencer co-operation #Tubetour
Building customer relationships with an end-to-end content system, @tikkurila_suomi 


Microinfluencers in combined campaigns. #Millionhoursofjoy
Finding Influencer Marketing – How Maksuturva used Influencers to gain organic attention #kysymaksamisesta @Maksuturva
How can trust be integrated in a brand? @KyröDistillery
Personal branding & trust @teaandtwigs
Coffee & Networking
Keynote Sessions
3rd Floor
Building a cult to change the world
Trust me! – Building a successful relationship with your audience
Adprofit Awards ceremony
2nd Floor
Happy Hour Networking
momondo Open World Awards ceremony
2nd Floor
After Party
Nightclub Kaiku
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