Did you visit the Canon photo wall at PING Festival 2018?
8.5.18 | Helsinki, Finland
Tuesday
8 May 2018
Clarion Hotel Helsinki
Tyynenmerenkatu 2
Helsinki, Finland
PING Festival was full of meaningful encounters, great speakers, good vibes, learning experiences and fresh insight. I highly recommend this marketing event to all!
Hanna Muoniovaara, Visit Finland

Keynotes

Inspirational and informative talks over interesting and current topics from leading experts in content and influential marketing.

Master Classes

Interactive lectures giving you in-depth insights into various subject.

Cases

Concrete case examples introducing case Journeys from goals and action points to results.

Q&A

Moderated discussions with various expert views on a current topic.

Programs per Stream for 2018

Transformation

Transformation Stream explores how digitalisation is changing the way we communicate, work and do business.

Anne Lise Kjaer

Futurist, Author, Entrepreneur

The Liquid Society 2025+: Digital Leadership in a 4P Economy

Ida Hakola

Co-founder, Vapa

Ilona Hiila

Co-founder, Vapa

How to utilize stories, culture and technology to transform companies?

Katri Saarikivi

Cognitive neuroscientist, University of Helsinki

Jari Ullakko

Chief Creative Officer, Avaus Group

Miikka Rosendahl

CEO & Founder at Zoan

The transformation of reality

Santtu Konttila

Team Lead, Sanoma Creatives

In this session we introduce 3 cases about how technology and out-of-the-box creativity can be used to achieve goals

Elisabeth Heinrichs

PR – Project Manager, #MyHelsinkiResidence

Transformation from travel marketing to city marketing #HelsinkiResidence

David Blinov

Partner at The F Company

Transformation from mass marketing to personalised marketing @thefcompany

Lotta Siutla

Development Director at Meltwater

Valtteri Färkkilä

Senior Key Account Manager, Meltwater Finland

The Time for Data and Performance-driven Influencer Marketing is NOW @Meltwater #Suunto

Content

Content Stream showcases the most jaw-dropping stories and results achieved by next level storytelling combined with a great strategy.

Powered By

Nick Westergaard

Chief Brand Strategist, Brand Driven Digital

Future Brand: How to stand out in a crowded, distracted world

Natalia Tolmatsova

CEO, blogger, WTD Media

Anna-Katri Räihä

Influencer Marketing Expert & World Traveller

How to success – Content creating with a goal

Dr. Vilma Luoma-aho

Professor, JSBE, Jyväskylä University School of Business & Economics

Anna Kurkela-Vilén

Business Manager, A-lehdet

Ville Halonen

Community manager, DNA

Leena Kivioja

Manager / Communication & Dialogue, Fazer

Five lies about content marketing

Sanna Salovuori

Wellness and Creativity Coach, Production Agency Laulain

This session presents 3 cases with new storytelling methods and ideas in various different channels

Tuomas Vuori

CEO / Founder, Videolle Productions Oy

Reactive content and creative structures @videolle

Anni Lintula

Chief Business Officer, A-lehdet

Taru Aspinen

Marketing Project Manager, Mehiläinen

How to reach Generation Z with New engaging Forms of Storytelling #pientäsäätöä @demilehti

Tea Lindroos

Communications Consultant at Medita

Lina Kjällström

Consumer and Channel Marketing Manager Nordics at Fitbit

Iina Lehtimäki

Influencer, Athlete, Sprinter

Take care and share! – a Social aspect drives Fitbit’s growth, #FitbitForAll

Emotions

Emotions Stream gives you tips and tools on how to really connect emotionally and psychologically with your audiences to make an impact.

Powered By

John Schoolcraft

Global Chief Creative Officer, Oatly

Building a cult to change the world

Allan Askov Christoffersen

Global Partnership & Activation Director, Momondo

Veera Bianca

Travel blogger, Social Media and PR manager

The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.

Eva Torra

Female Talent Mentor

Mippi Vuorikoski

Mippi Vuorikoski

Founder, Philia Valmennus

Jenni Rotonen

Blogger, Pupulandia

Briana Johnson

Podcaster, Content Marketing Director, The LifeBeats Project

How to keep your emotional integrity as an influencer?

Jenna Perus

Marketing Manager for Finland, momondo

Cases about the audiences being touched through emotions

Kristiina Heikkonen PING Festival 2018

Kristiina Heikkonen

Account Director, Drum Communications / Viestintätoimisto Drum

How to create emotions in your target audiences – and what impact it has on sales, #piltti

Inari Fernández

Content creator, Äidin Puheenvuoro

How to make influential content conducted by the interests of the followers? – @Tubeäiti

Emma Naumanen

CEO, Co-founder, Monochrome Oy

“Stories of Courage” – How to evoke emotions with social media influencer collaboration? #Herbina

Quality

Quality Stream explains who and what tells you that you’re doing the right thing. The Business Value comes with the right kind of quality!

Powered By

Emilie Tabor

Founder & CMO, Influencer Marketing Agency (IMA)

How to bypass million dollar marketing budgets by effectively using influencers

Inna-Pirjetta Lahti

Head of Inspiration, PING Helsinki

Ilari Viippola

Content Strategy Director, Dagmar

PING Metrics – Discussion about latest statistics and insight into influencer marketing

Mariette du Toit-Helmbold

Chief Destineer, Destinate

Tomi Hilvo

CEO at Dingle

What determines the new influence?

Janicke Hansen

Co-founder, NordicTB

Ebba Kleberg von Sydow

Entrepreneur / Co-Founder, Säker stil

Elina Koivumäki

Founder, Lexperience

Linda Hörnfeldt

Founder, Influencers of Sweden

What is your brand as an influencer?

Riikka-Maria Lemminki

Managing Director, Finnish Association of Advertisers

Introducing case examples about how data-driven storytelling and innovative influencer co-operation can reward a company with great business value

Päivi Koskela

International Marketing Manager, Reima

Mats Lindfors

CEO, Ruka-Kuusamo Tourist Association

Microinfluencers in combined campaigns. #Millionhoursofjoy

Noora Verronen

Social media & Content marketing manager, Tallink Silja Oy

Herbalisti

Youtuber

Sanna Rousi

Country Manager, Troot Network

How to boost sales with innovative influencer co-operation #Tubetour

Mikko Rummukainen

Partner & Director, Digital Marketing, Vapa

Building customer relationships with an end-to-end content system, @tikkurila_suomi 



Trust

Trust Stream states that authenticity, transparency and ethics are the base of the trust economy. How to do business with content in this world?

Ebba Kleberg von Sydow

Entrepreneur / Co-Founder, Säker stil

Trust me! – Building a successful relationship with your audience

Jonathan Bean

Jonathan Bean

Chief Marketing Officer, Mynewsdesk

Noora Pinjamaa

Executive director, Media Industry Research Foundation of Finland

Trustonomics – The currency that will determine whether we survive and thrive or fail and die

Jaakko Tapaninen

Founder, Great Point

Hanna Jensen

Editor-in-chief, Ellun kanat

Emilia Kullas

Editor-in-chief of Talouselämä, Markkinointi & Mainonta and Fakta magazines

Ronja Salmi

CEO, Ryöväri

The value of trust

Milla Himberg

Account Director, Almamedia, Rantapallo

Cases about the methods and concepts influencers and brands use that enable them to add value to their partners without losing their audiences´ trust.

Mikko Koskinen

Brand Lead, Kyrö Distillery Company

How can trust be integrated in a brand? @KyröDistillery

Joonas Villanen

Creative Director, Bonfire Agency

Mikael Smeds

CEO, founder, Maksuturva Group

Finding Influencer Marketing – How Maksuturva used Influencers to gain organic attention #kysymaksamisesta @Maksuturva

Jasmin Arensmeier

Content creator & author, tea & twigs

Personal branding & trust @teaandtwigs

Agenda 2018

Download
08:00

Networking Breakfast

09:30

Keynote Sessions

3rd Floor

The Liquid Society 2025+: Digital Leadership in a 4P Economy

Anne Lise Kjaer
Transformation Keynote
In English

Future Brand: How to stand out in a crowded, distracted world

Nick Westergaard
Content Keynote
In English

How to bypass million dollar marketing budgets by effectively using influencers

Emilie Tabor
Quality Keynote
In English

PING Metrics – Discussion about latest statistics and insight into influencer marketing

Inna-Pirjetta Lahti
Ilari Viippola
Quality Keynote
In English
08:00

Executive Breakfast - invitation only

From 8 am to 10 am

11:30

Lunch & Networking

2 lunch sessions 11:30 & 12:15

13:00

Parallel Sessions - Choose one

Trustonomics – The currency that will determine whether we survive and thrive or fail and die

Jonathan Bean
Noora Pinjamaa
Trust Master Class, 3rd Floor, Section 1
In English

How to success – Content creating with a goal

Natalia Tolmatsova
Anna-Katri Räihä
Content Master Class, 3rd Floor, Section 2
In Finnish

What determines the new influence?

Mariette du Toit-Helmbold
Tomi Hilvo
Quality Masterclass, 3rd Floor, Section 3
In English

What is your brand as an influencer?

Janicke Hansen
Ebba Kleberg von Sydow
Elina Koivumäki
Linda Hörnfeldt
Quality Q&A Discussion, 2nd Floor
In English

The value of trust

Jaakko Tapaninen
Hanna Jensen
Emilia Kullas
Ronja Salmi
Trust Q&A Discussion, 2nd Floor
In Finnish
Transformation Stream Cases: 3 cases about how technology and out-of-the-box creativity can be used to achieve goals/moderated by Santtu Konttila

Transformation from travel marketing to city marketing #HelsinkiResidence

Elisabeth Heinrichs
Transformation Case 1, 2nd Floor
In English

Transformation from mass marketing to personalised marketing @thefcompany

David Blinov
Transformation Case 2 , 2nd Floor
In English

The Time for Data and Performance-driven Influencer Marketing is NOW @Meltwater #Suunto

Lotta Siutla
Valtteri Färkkilä
Transformation Case 3, 2nd Floor
In English
Content Stream Cases: 3 cases with new storytelling methods and ideas in various different channels/moderated by Sanna Salovuori

Reactive content and creative structures @videolle

Tuomas Vuori
Content Case 1, 2nd Floor
In Finnish

How to reach Generation Z with New engaging Forms of Storytelling #pientäsäätöä @demilehti

Anni Lintula
Taru Aspinen
Content Case 2, 2nd Floor
In Finnish

Take care and share! – a Social aspect drives Fitbit’s growth, #FitbitForAll

Tea Lindroos
Lina Kjällström
Iina Lehtimäki
Content Case 3, 2nd Floor
In English
Emotions Stream Cases: 3 cases about audiences being touched through emotions /moderated by Jenna Perus

How to create emotions in your target audiences – and what impact it has on sales, #piltti

Kristiina Heikkonen
Emotions Case 1, 2nd Floor
In Finnish

How to make influential content conducted by the interests of the followers? – @Tubeäiti

Inari Fernández
Emotions Case 2, 2nd Floor
In Finnish

“Stories of Courage” – How to evoke emotions with social media influencer collaboration? #Herbina

Emma Naumanen
Emotions Case 3, 2nd Floor
In Finnish
14:00

Parallel Sessions - Choose one

The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.

Allan Askov Christoffersen
Veera Bianca
Emotions Master Class, 3rd Floor, Section 2
In English

How to utilize stories, culture and technology to transform companies?

Ida Hakola
Ilona Hiila
Transformation Master Class, 3rd Floor, Section 3
In Finnish

The transformation of reality

Katri Saarikivi
Jari Ullakko
Miikka Rosendahl
Transformation Q&A Discussion, 2nd Floor
In English

Five lies about content marketing

Dr. Vilma Luoma-aho
Anna Kurkela-Vilén
Ville Halonen
Leena Kivioja
Content Q&A Discussion, 2nd Floor
In Finnish

How to keep your emotional integrity as an influencer?

Eva Torra
Mippi Vuorikoski
Jenni Rotonen
Briana Johnson
Emotions Q&A Discussion, 2nd Floor
In English
Quality Stream Cases: 3 cases about how data-driven storytelling and innovative influencer co-operation can reward a company with great business value / moderated by Riikka-Maria Lemminki

How to boost sales with innovative influencer co-operation #Tubetour

Noora Verronen
Herbalisti
Sanna Rousi
Quality Case 2, 2nd Floor
In Finnish

Building customer relationships with an end-to-end content system, @tikkurila_suomi 



Mikko Rummukainen
Quality Case 3, 2nd Floor
In Finnish

Microinfluencers in combined campaigns. #Millionhoursofjoy

Päivi Koskela
Mats Lindfors
Quality Case 1, 2nd Floor
In Finnish
Trust Stream Cases: 3 cases about the methods and concepts influencers and brands use that enable them to add value to their partners without losing their audiences´ trust/moderated by Milla Himberg.

Finding Influencer Marketing – How Maksuturva used Influencers to gain organic attention #kysymaksamisesta @Maksuturva

Joonas Villanen
Mikael Smeds
Trust Case 2 , 2nd Floor
In English

How can trust be integrated in a brand? @KyröDistillery

Mikko Koskinen
Trust Case 1, 2nd Floor
In English

Personal branding & trust @teaandtwigs

Jasmin Arensmeier
Trust Case 3, 2nd Floor
In English
15:00

Coffee & Networking

16:00

Keynote Sessions

3rd Floor

Building a cult to change the world

John Schoolcraft
Emotions Keynote
In English

Trust me! – Building a successful relationship with your audience

Ebba Kleberg von Sydow
Trust Keynote
In English
16:15

Adprofit Awards ceremony

2nd Floor

17:30

Happy Hour Networking

17:30

momondo Open World Awards ceremony

2nd Floor

20:00

After Party

Nightclub Kaiku

Get Tickets

Sorry folks - PING Festival tickets are sold out!