Early bird ticket offer ends 28th of February - make the smart decision, get involved now!
PING Festival was full of meaningful encounters, great speakers, good vibes, learning experiences and fresh insight. I highly recommend this marketing event to all!
Hanna Muoniovaara, Visit Finland

Keynotes

Inspirational and informative talks over interesting and current topics from leading experts in content and influential marketing.

Master Classes

Interactive lectures giving you in-depth insights into various subject.

Cases

Concrete case examples introducing case Journeys from goals and action points to results.

Q&A

Moderated discussions with various expert views on a current topic.

Agenda

08:00

Networking Breakfast

09:30

Keynote Sessions

08:00

Executive Breakfast

11:00

Lunch & Networking

13:00

Parallel Sessions

Cases, Master Classes, Q&A Discussions

15:00

Coffee & Networking

16:00

Keynote Sessions

17:30

Happy Hour Networking

21:00

After Party

Programs per Stream

Transformation

Transformation Stream explores how digitalisation is changing the way we communicate, work and do business.

Anne Lise Kjaer

Futurist

The Liquid Society 2025+: Digital Leadership in a 4P Economy

Ida Hakola

Co-founder, Vapa

Ilona Hiila

Co-founder, Vapa

The formula of change. How to utilize stories, culture and technology to transform companies?

The transformation of reality

In this session we introduce 3 cases about how technology and out-of-the-box creativity can be used to achieve goals

Content

Content Stream showcases the most jaw-dropping stories and results achieved by next level storytelling combined with a great strategy.

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Nick Westergaard

Chief Brand Strategist, Brand Driven Digital

Future Brand: How to stand out in a crowded, distracted world

You are the brand as an influencer

Dr. Vilma Luoma-Aho

Professor, JSBE, Jyväskylä University School of Business & Economics

Five lies about content marketing

This session presents 3 cases with new storytelling methods and ideas in various different channels

Emotions

Emotions Stream gives you tips and tools on how to really connect emotionally and psychologically with your audiences to make an impact.

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Business Case with a difference

Allan Askov Christoffersen

Global Partnership & Activation Director, Momondo

The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.

Keep your emotional integrity / moderated by Eva Torra, Business Coach & Modesty Blaise

Cases about the audiences being touched through emotions

Quality

Quality Stream explains who and what tells you that you’re doing the right thing. The Business Value comes with the right kind of quality!

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PING Metrics: Latest statistics and insight into influencer marketing

Emilie Tabor

Founding Partner & CMO, IMA

How to measure influencer marketing

Changing algorithm and creative content creation

Introducing case examples about how data-driven storytelling and innovative influencer co-operation can reward a company with great business value

Trust

Trust Stream states that authenticity, transparency and ethics are the base of the trust economy. How to do business with content in this world?

Influencer stories that build trust

Trustonomics – The currency that will determine whether we survive and thrive or fail and die

The value of trust / moderated by Jaakko Tapaninen

Cases about the methods and concepts influencers and brands use that enable them to add value to their partners without losing their audiences´ trust.