What is your brand as an influencer?
This session is moderated by Janicke Hansen.
Whether itâ€™s thought through or not, every influencer has a brand image. Your brand image is how your readers and followers perceive you as an influencer.
While your brand image occurs independently, your brand identity is created by you through a targeted brand building. For an influencer to be successful it is essential that there is no negative gap between the two.
In this session, we will discuss how successful influencers have built their brand and how they on a daily basis are working on developing and strengthening their brand. We will also discuss the many ways of ruining your brand and how building a strong brand can affect your online authority.
Ebba Kleberg von Sydow
Entrepreneur / Co-Founder, SÃ¤ker stil
Founder, Influencers of Sweden