Trustonomics – The currency that will determine whether we survive and thrive or fail and die
The trust in brands, media and government is at an all-time low. What can be done to change perceptions and enable companies to compete using trust as the key asset? In this Master Class Jonathan Bean will take us through the current state of trust in marketing and media, and talk about the economics of trust. We will find out how media is being redefined through the lens of trust.
The Master class will cover data from 5,000 brands and 6 million influencers, giving clues about how we can all put trust at the center of our professional lives. Trust is the currency that will determine whether we survive and thrive or fail and die.Â
Moderated by Noora Pinjamaa
Chief Marketing Officer, Mynewsdesk
Executive director, Media Industry Research Foundation of Finland