
The value of trust
This Q&A session is moderated by Jaakko Tapaninen and it is held in Finnish.
In this discussion we explore the trust in media, especially human to human media, from several angles. How to build it? How to maintain it? Why is it so fragile? Can you put a price tag on it? What to do? What not to do?

Jaakko Tapaninen
Founder, Great Point

Hanna Jensen
Editor-in-chief, Ellun kanat

Emilia Kullas
Editor-in-chief of Talouselämä, Markkinointi & Mainonta and Fakta magazines

Ronja Salmi
CEO, Ryöväri