What determines the new influence?

Trust is the most important commodity in marketing today, but it is the one thing that cannot be bought. As consumers and travellers become more intimately involved in their buying and travel decisions, relying on trusted sources for recommendations, we see a shift in marketing. We will explore the relationship between trust, quality and marketing as we ask ourselves what the new influence or influencer is. Interesting case studies in fashion, design, destination marketing and travel will be used to illustrate that brands can no longer “fake it” when it comes to marketing. It will be visual, provocative and practical.

Moderated by Tomi Hilvo