“Stories of Courage” – How to evoke emotions with social media influencer collaboration? #Herbina

Best marketing evokes emotions. However, emotions are personal-bound. So how to create a coherent and emotion evoking social influencer marketing campaign, when there is multiple influencers involved? Also, how to ensure emotional authenticity with the campaign that is still inline with the larger-scale marketing strategy and message? This presentation will give an answer to these questions by introducing a case example of Herbina “Stories of Courage”. This campaign with 28 influencers roused nearly 2000 organic comments on social media.