How to reach Generation Z with New engaging Forms of Storytelling #pientäsäätöä @demilehti

This case will be held in Finnish.

Finland’s first-ever WhatsApp drama and a versatile multi-channel campaign, made in co-operation with A-lehdet, skyrocketed Mehiläinen health care services’ brand preference and awareness. This case uncovers how to build a relationship with audience via mobile screen with Finland’s biggest generation Z media Demi.