Microinfluencers in combined campaigns. #Millionhoursofjoy

Reima, Ruka and Visit Finland used micro influencers to inspire kids around the world to move more. The message was broadcast through PR events and influencer marketing as well as numerous advertising avenues. The Kidventure campaign reached a whopping total of 1,118,000 hours and only with earned media we reached more than 40 million people. The entire campaign culminated in March 2018, when families from the participating countries spent an unforgettable week of adventures at Ruka.