How to make influential content conducted by the interests of the followers? – @Tubeäiti

Sometimes the channel starts to strongly develop to a certain direction, because its followers express a need to see a specific kind of content. At its best, the co-created content brings forth a whole new kind of way to influence. The weekly video series “Ask the parents whatever you want” by Tubeäiti in the YouTube channel Äidin puheenvuoro came to be because of the youth´s need to talk to a mother. There are almost 100 people supporting Tubeäiti in finding answers to issues young people present to the channel.