How can trust be integrated in a brand? @KyröDistillery

There’s been a huge rise of coffee roasteries, beer breweries, chocolate factories. Why are large companies losing market share to the smaller, upstart producers? The lack of trust is driving consumer choices in the times of uncertainty and fake news.

Kyrö Distillery’s co-founder and brand lead Mikko Koskinen walks through the journey of founding a distillery brand and how trust was integrated into the brand and displays the effects of trust in everyday decisions at the Kyrö Distillery company.