Finding Influencer Marketing – How Maksuturva used Influencers to gain organic attention #kysymaksamisesta @Maksuturva
The idea of the video series, #kysymaksamisesta, was to answer any, and all, questions about making payments online. We harnessed the hottest talents as well as many of the payment segment’s influencers to give short, elevator pitch-style answers on video to the audiences. The primary distribution channel was social media.
This case will explain how #kysymaksamisesta ended up being a nominee for the B2B Oscars in the Short Films Category. You will also learn about the distinctive characteristics of influencer marketing in B2B businesses.