Future Brand: How to stand out in a crowded, distracted world

With social networks forever disrupting the way we do business, do traditional constructs like “branding” still matter? You may be surprised but because of the opportunities created by disruptive new technology, strong brands with something to say matter now more than ever. This talk recasts the role of brands in today’s digital age and provides a framework for building a solid brand, telling your story, and engaging your community.