Five lies about content marketing

This discussion is moderated by Dr. Vilma Luoma-Aho. The Q&A will be held in Finnish.

This presentation reveals five common lies behind content marketing. Is it really all about content? The presentation is based on the results of an extensive Tekes-funded research, “Opening the Black Box of Content Marketing”, which was designed to discover the secret logic behind content marketing. Dr. Luoma-aho will share the stage with research partners from DNA and A-lehdet.