Welcome to PING Helsinki, a place where online influencers and influence marketing professionals meet!
PING Helsinki is for companies struggling with content marketing and content providers struggling with different cooperation options. The key figures in our community are Finland’s best influence marketing experts.
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Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour.
The key element is to find the most suitable influencers who share the company’s values, interest the essential target groups and intermediate genuinely interesting content for the target groups.
These influencers can keep a blog or post their opinions on YouTube, Snapchat, Instagram or other social media channels. They can be athletes, artists or basically anything, but the essential elements are that they have their own community in social media and a willingness to produce and share professionally produced, top-quality material for their followers. Continue reading “What is influencer marketing?”