PING Festival concept
Where Influencers meet business
Leading H2H Digital Marketing Event in Europe
PING Festival is a sparkling new B2B marketing concept. In 2018, 740 marketing professionals and influencers worldwide came together. Inspiration and insight were provided by world-class keynote speakers such as Futurist Anne Lise Kjaer, Brand Strategist Nick Westergaard, and Influencer Marketing Specialist Emilie Tabor. Parallel sessions provided hands-on knowledge on how to boost your business to the next level.
Anne Lise Kjaer
Futurist, Author, Entrepreneur
Chief Brand Strategist, Brand Driven Digital
Founder & CMO, Influencer Marketing Agency (IMA)
Global Chief Creative Officer, Oatly
Ebba Kleberg von Sydow
Entrepreneur / Co-Founder, Säker stil
Allan Askov Christoffersen
Global Partnership & Activation Director, Momondo
At the festival, the audience had the opportunity to learn and get inspired by experts in content and influential marketing in the form of keynote speeches, concrete case examples, master classes and Q&A sessions. 2018 speakers represented Human to Human digital marketing professionals from all over the world offering valuable knowledge to influencers and business decision makers.
PING Festival program consisted of 5 Streams of information. Each Stream consisted of a Keynote speech and Parallel Sessions, which in turn consisted of three parts: Master Class, Q&A, and Cases. Each participant took part in Keynotes and two Parallel Sessions of their choosing.
Transformation Stream explores how digitalisation is changing the way we communicate, work and do business.
Content Stream showcases the most jaw-dropping stories and results achieved by next level storytelling combined with a great strategy.
Emotions Stream gives you tips and tools on how to really connect emotionally and psychologically with your audiences to make an impact.
Quality Stream explains who and what tells you that you’re doing the right thing. The Business Value comes with the right kind of quality!
Trust Stream states that authenticity, transparency and ethics are the base of the trust economy. How to do business with content in this world?