PING Festival
8.5.2018

Where Creativity meets Business

LEADING H2H DIGITAL MARKETING EVENT IN EUROPE

PING Festival is the only event in Europe where over +800 marketing professionals and the most influential content creators from Finland and all over the world are brought together in an extraordinary setting. Inspiration and insight is provided by world-class Keynote speakers and masters in the field of Influential Marketing.
This is a a sparklingly different business event where anything can happen!

Influencers – We Want You!

We’re calling for Finnish and International Influencers
representing all channels and branches
to apply to join the event before January 31st.

Speakers

More announcements coming soon

NICK WESTERGAARD

Nick Westergaard

Chief Brand Strategist, Brand Driven Digital

FUTURE BRAND: HOW TO STANDOUT IN A CROWDED, DISTRACTED WORLD

ALLAN ASKOV CHRISTOFFERSEN

ALLAN ASKOV CHRISTOFFERSEN

Global Partnership & Activation Director, Momondo

MOVING 500 MILLION PEOPLE WITH PURPOSE MARKETING

DR VILMA LUOMA-AHO

Dr. Vilma Luoma-aho

Professor, JSBE, Jyväskylä University School of Business & Economics

OPENING THE BLACK BOX OF CONTENT MARKETING

EMILIE TABOR

Emilie Tabor

Founding partner a& CMO, IMA

EMILIE’S PRESENTATION WILL BE A PART OF THE QUALITY STREAM

MIKKO KOSKINEN

Mikko Koskinen

Brand Lead, Kyrö Distillery Company

HOW TRUST CAN BE INTEGRATED IN BRAND AND HOW IT EFFECTS THE EVERYDAY DESICIONS AT KYRÖ DISTILLERY COMPANY

VILJA RYDMAN

Vilja Rydman

Communications Consultant, Vapa Media

CASE NÄE MUT – HOW TO MAKE CHILDREN VISIBLE DURING DIVORCE WITHOUT PUTTING THE BLAME ON PARENTS?

Streams

TRANSFORMATION

This Stream explores how digitalisation is changing the way we communicate, work and do business.

Transformation Stream covers the following questions:

How is the environment in which we are living changing and what should we know about future consumers?

How and why is Human to Human Media the only media that will matter in the future?

How can we develop disruptive thinking/thinking outside the box/creativity?

CONTENT

This Stream showcases the most jaw-dropping stories and the results that storytelling can achieve with a great strategy. The Stream is Powered by A-lehdet.

Content Stream covers the following questions:

How to draw the audience in to your content?  

How to use new technologies in storytelling?  

How to solve your business problems with great content?

EMOTIONS

This stream covers how do you really connect emotionally and psychologically with your audiences to make an impact? The Stream is Powered by Momondo.

Emotions Stream covers the following questions:

How do we inflict emotion in people? How does emotion affect people?

How to engage the audiences with your brand / content / story

Can AI create authentic emotional experiences?

QUALITY

This Stream gives insight on how Business Value comes with the right kind of quality: who and what tells you that you’re doing the right thing? The Stream is Powered by TallinkSilja.

Quality Stream covers the following questions:

How to create quality that adds value to your business

What is the importance of content marketing for an entire business?

How to maintain your quality as an influencer

TRUST

This Stream showcases how to do business with content in the trust economy

Trust Stream covers the following questions:

How can you create trust that brings business to your company?

Is philanthropy a trend or a real form of influence with staying power?

How can we all act differently as companies and influencers to do good?

PING Helsinki Partner Packages

As a partner of PING Festival you will grow your influencer marketing network and knowledge. You are able to participate actively in the PING Helsinki events year around as well as to use the platforms for discussion and developing the industry. If your services are suitable for PING Helsinki customers, your company can join the PING Helsinki Experts network with a separately made agreement.

LIGHTER

Light and agile way to connect

Impact
Logo + link from the festival page to your company page
Logo to the participant newsletters
Your article in the PING Helsinki article series


Encounters
Visibility on the screens and in the program
Brella networking tool
2 pcs Business Hippie OR Content Guru tickets
Opportunity to buy more tickets with the “secret” price


+ 1 of the following:
Pop up slice -stand or
case/speaker in the parallel session program or
own promotion or
roundtable or
hosting a lunch table


Results
Right to use the offcial PING Helsinki photos and videos
Logo in the offcial festival video
Final report + results

SPARKLER

Active way to interact

Impact
Logo + link from the festival page to your company page
Logo to the participant newsletters
Social media updates regarding the partnership
Your company article in the PING Helsinki article series


Encounters
Visibility on the screens and in the program
Brella networking tool
5 pcs Business Hippie OR Content Guru
Opportunity to buy more tickets with the “secret” price
+ 2 of the following:

Pop up slice -stand or
case/speaker in the parallel session program or
own promotion or
roundtable or
hosting a lunch table


Results
Right to use the offcial PING Helsinki photos and videos
Logo in the offcial festival video
Final report + results
Comprehensive Influencer Marketing Study report for your company

STREAM HOSTS

Impact and be seen

Impact
Strong visibility in the festival marketing & communication
Logo + link from the festival page to your company page
Logo to the participant newsletters
Social media updates regarding the partnership
Your article in the PING Helsinki article series


Encounters
Hosting one of the theme “Streams” at the festival
Visibility on the screens and in the program regarding the chosen Stream
Your content in the parallel session program as agreed separately
Tailored promotion at the festival
Own dedicated networking table at Brella area
10 pcs Content Guru invitations and opportunity to host influencers
10 pcs Business Hippie tickets
1 pcs Executive Breakfast ticket
Opportunity to buy more tickets with the “secret” price


Results
Right to use the offcial PING Helsinki photos and videos
Promotional visibility + Logo in the offcial festival video
Tailored final report + results
Comprehensive Influencer Marketing Study report for your company


And 1 of the following to meet your needs during the year 2018:
PING Studio partnership
PING Ethics education for your organization
Idea & concept for one influencer marketing campaign

FIREWORKS

Explode your visibility

Impact
Strong visibility in the festival marketing & communication
Logo on the festival front page + link to your company page
Social media updates regarding the partnership
Own article in the PING Helsinki article series


Encounters
Hosting the entire festival as a main partner
Sponsoring one of the keynote programs by hosting a speaker or experience
Your content in the parallel session program as agreed separately
Visibility at the event entrance, on the screens and in the program as a main partner
Tailored promotion at the festival
Own dedicated networking table at Brella area
20 pcs Content Guru invitations and opportunity to host influencers
20 pcs Business Hippie tickets
2 pcs Executive Breakfast tickets
Opportunity to buy more tickets with the “secret” price
Participating the “etkot” PING Studio prior to the Festival
Visibility in the offcial PING Festival After Party event


Results
Right to use the offcial PING Helsinki photos and videos
Promotional visibility + logo in the offcial festival video
Own question to the feedback survey
After event message to all participants
Tailored final report + results
Comprehensive Influencer Marketing Study report for your company


Influencer Analysis
What is the full potential of Influencer Marketing in your company and how you can get the best results?


And 1 of the following for your own needs during the year 2018:
PING Studio partnership
PING Ethics education for your organization
Idea and concept for one influencer marketing campaign

EXTRA FLAME

In addition to the partner packages we offer our partners opportunities to create tailor made experiences for the festival visitors.

BONFIRE

For the International Influencers

Connect with the most remarkable international influencers representing various fields and channels.

Ping Helsinki and its partners are inviting 40 influencers to visit PING Festival and to explore Helsinki and Finland after the event. Meet all the influencers in a social gathering in Helsinki and organize your own post trip for a selected group.