Ann Handley

Content marketing guru and author

Future perfect: A look back at the best marketing of 2018

Content marketing guru
and author

Ann Handley

Future perfect: A look back at the best marketing of 2018

Let’s imagine we are one year from today – at PING Helsinki 2018. What will we be talking about? What is the content we’ll remember? What will we have done to inspire our audiences? In this inspiring and funny talk, Ann Handley will walk you through the trends and opportunities to inform (and inspire!) your future success.

Casey Neistat

Youtube star and film producer

Storytelling – the business of inspiration (TBC)

Youtube star and
film producer

Casey Nestat

Storytelling – the business of inspiration

Youtube star and film producer Casey Neistat tells the story of his rise to Youtube superstardom and his best tricks to make influencer–brand collaboration a success. How do initial ideas turn into amazing content? Is authentic and rough better than perfect?

Ilkka Halava

CEO, Futurist, Foresight, Prime Frontier Oy

From a gearwheel to an artist – the opportunities of work, productivity and interaction

CEO, Futurist, Foresight,
Prime Frontier Oy

Ilkka Halava

Rattaasta artistiksi – työn, tuottavuuden ja vuorovaikutuksen mahdollisuudet

Seuraavien parinkymmenen vuoden aikana saamme orientoitua elämään, työhön, tuottamiseen, vuorovaikutukseen ja ihmisyyteen mahdollisuuksiin uudelleen. Nyt on aika valmistautua, uusi kultakausi kolkuttaa ovella.

Mikko Hyppönen

Chief Research Officer, F-Secure

Securing our online future

Chief Research Officer,
F-Secure

Mikko Hyppönen

Securing Our Online Future

In his master class Mikko is goes through where we are today in terms of online security and where we are going, as well as what motivates online criminals. He also talks about the opportunities and threats of developing social platforms.

Ida Serneberg

Social Media Manager, Nordic Choise Hotels

Co-creation: how to make dinosaurs into publishers

Social Media Manager,
Nordic Choise Hotels

Ida Serneberg

Co-creation: how to make dinosaurs into publishers

Ida Serneberg will speak about how to create digital confidence in everyone in a big and complex organisation – and how to find the most creative pieces of content in the strangest of places of your brand.

Jonathan Bean

Chief Marketing Officer, Mynewsdesk

The journey from what and how to why – the only way for marketing to succeed

Chief Marketing Officer,
Mynewsdesk

Jonathan Bean

The journey from what and how to why – the only way for marketing to succeed

In a commoditised world the only way for companies to truly succeed is to make an impact… a real impact. Customers don’t buy what you do, but why you do it. Jonathan will take you through two award winning case studies of using purpose driven storytelling to differentiate and deliver true business results.

Shawn Smith

Author, coach and keynote speaker, The Mobile Pro

The Digital Marketer’s Secret Weapon: Podcasting

Author, coach and keynote speaker, The Mobile Pro

Shawn Smith

Grow your personal brand and audience with live stream

In this master class influencers learn how to use livestreaming to grow their brand and audience with proven strategies, tips, and tactics used by top digital marketers.

Björn Owen Glad

Marketing Manager, Spoon Agency

Finding the sweet spot

Marketing Manager,
Spoon Agency

Björn Owen Glad

Finding the sweet spot

In his master class Björn talks about the importance of finding your brands ”sweet spot”, a place where you can engage your audience, touch people’s hearts and make them do the unexpected.

Vigor Sörman

Co-founder of Splay Netwoks

How to break through the noise

Co-founder of
Splay Netwoks

Vigor Sörman

How to break through the noise

The flood of content and advertising messages grows and grows. In this session Vigor talks about the future of creating content, advertising and influencer marketing. With practical case example, the marketing decision makers are given tools for reacting new challenges today and in the future.

Heli Ruotsalainen

Head of Social Media, Dentsu Aegis Network

 

Case Prince EA – Neste: How a sustainability campaign became a viral hit

Head of Social Media,
Dentsu Aegis Network

Heli Ruotsalainen

Case Prince EA – Neste: How a sustainability campaign became a viral hit

Keys for success doing a long global content marketing campaign Neste Pre-order the Future. Why influencer marketing matters?

Sebastian Canaves

Travel blogger and coach

How to grow your own media and business?

Travel blogger and
coach                                                         

Sebastian Canaves

Elina Lammintausta

Digital Marketing planner, Neste

 

Case Prince EA – Neste: How a sustainability campaign became a viral hit

Digital Marketing planner,
Neste

Elina Lammintausta

Case Prince EA – Neste: How a sustainability campaign became a viral hit

Keys for success doing a long global content marketing campaign Neste Pre-order the Future. Why influencer marketing matters?

Ilari Viippola

Content Strategist, Dagmar Stories

Unelmabrändien trendityöpaja

Content Strategist,
Dagmar Stories

Ilari Viippola

Unelmabrändien trendityöpaja

Trendityöpajassa esitellään Dagmar Trends trendikartta ja työstetään yhteissuunnittelun voimin unelmabrändejä. Osallistu rohkeasti!

Mikko Koski

Director of Advanced Analytics, Dagmar Drive

Data ja mittaaminen – suora reitti vaikuttavuuteen!

Director of Advanced Analytics,
Dagmar Drive

Mikko Koski

Data ja mittaaminen – suora reitti vaikuttavuuteen!

Tule kuulemaan analytiikan viimeisimmät tuulet.

Anni ja Lauri Vuohensilta

Hydraulic Press Channel

Kuinka puristat sisältösi viraaliksi?

Hydraulic Press
Channel

Anni ja Lauri Vuohensilta

Kuinka puristat sisältösi viraaliksi?

Kymmeniä viraalivideoita takoneet tubettajat jakavat parhaat vinkkinsä suuren yleisön saavuttamiseen. Workshopissa käydään esimerkkien ja tehtävien kautta läpi, miten sisältö viritetään viraalihittikuntoon. Käymme läpi kaikki sisällön tuottamisen vaiheet, ideasta elämyksellisen sisällön tuottamiseen ja sen markkinointiin.

Salla Kääriäinen

Asiakkuusjohtaja, Babler

Kahvilaketjua kehitetään ketterästi kohderyhmää kuunnellen

Asiakkuusjohtaja,
Babler

Salla Kääriäinen

Kahvilaketjua kehitetään ketterästi kohderyhmää kuunnellen

Picnicin sisustus uusiksi suosikkibloggaajan avulla, lukijat mukana vaikuttamassa.

Emilia Lahti

SISU researcher and social activist

SISU researcher,
social activist

Emilia Lahti

Joonas Pesonen

Digital influencer, storyteller and super hero

Digital influencer,
storyteller and super hero

Joonas Pesonen

Changes may occur.

PING Helsinki
Business Festival 28/04/17
at Clarion Hotel Helsinki