The amount of PING Festival tickets is limited - make the smart decision, get involved now!
PING Festival was full of meaningful encounters, great speakers, good vibes, learning experiences and fresh insight. I highly recommend this marketing event to all!
Hanna Muoniovaara, Visit Finland


Inspirational and informative talks over interesting and current topics from leading experts in content and influential marketing.

Master Classes

Interactive lectures giving you in-depth insights into various subject.


Concrete case examples introducing case Journeys from goals and action points to results.


Moderated discussions with various expert views on a current topic.



Networking Breakfast


Keynote Sessions


Executive Breakfast


Lunch & Networking


Parallel Sessions

Cases, Master Classes, Q&A Discussions


Coffee & Networking


Keynote Sessions


Happy Hour Networking


After Party

Programs per Stream


Transformation Stream explores how digitalisation is changing the way we communicate, work and do business.

Anne Lise Kjaer

Futurist, Author, Entrepreneur

The Liquid Society 2025+: Digital Leadership in a 4P Economy

Ida Hakola

Co-founder, Vapa

Ilona Hiila

Co-founder, Vapa

The formula of change. How to utilize stories, culture and technology to transform companies?

Jari Ullakko

Chief Creative Officer, Avaus Group

Katri Saarikivi

Cognitive neuroscientist, University of Helsinki

The transformation of reality

In this session we introduce 3 cases about how technology and out-of-the-box creativity can be used to achieve goals


Content Stream showcases the most jaw-dropping stories and results achieved by next level storytelling combined with a great strategy.

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Nick Westergaard

Chief Brand Strategist, Brand Driven Digital

Future Brand: How to stand out in a crowded, distracted world

You are the brand as an influencer

Dr. Vilma Luoma-Aho

Professor, JSBE, Jyväskylä University School of Business & Economics

Anna Kurkela-Vilén

Business Manager, A-lehdet

Ville Halonen

Community manager, DNA

Five lies about content marketing

This session presents 3 cases with new storytelling methods and ideas in various different channels

Tuomas Vuori

CEO / Founder, Videolle Productions Oy

Reactive content and creative structures


Emotions Stream gives you tips and tools on how to really connect emotionally and psychologically with your audiences to make an impact.

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Business Case with a difference

Allan Askov Christoffersen

Global Partnership & Activation Director, Momondo

The mechanisms behind purpose marketing, a powerful tool for leading brands to connect and engage with their audiences.

Mippi Vuorikoski

Mippi Vuorikoski

Founder, Philia Valmennus

Keep your emotional integrity

Jenna Perus

Marketing Manager for Finland, momondo

Cases about the audiences being touched through emotions

Kristiina Heikkonen PING Festival 2018

Kristiina Heikkonen

Account Director, Drum Communications / Viestintätoimisto Drum

Piltti & Maaret Kallio: How the campaign made bloggers and parents cry – and what impact it had on sales


Quality Stream explains who and what tells you that you’re doing the right thing. The Business Value comes with the right kind of quality!

Powered By

PING Metrics: Latest statistics and insight into influencer marketing

How to measure influencer marketing

Janicke Hansen

Co-founder, NordicTB

Changing algorithm and creative content creation

Introducing case examples about how data-driven storytelling and innovative influencer co-operation can reward a company with great business value

Päivi Koskela

International Marketing Manager, Reima

#millionhoursofjoy by Reima, Ruka and Visit Finland


Trust Stream states that authenticity, transparency and ethics are the base of the trust economy. How to do business with content in this world?

Influencer stories that build trust

Jonathan Bean

Jonathan Bean

Chief Marketing Officer, Mynewsdesk

Trustonomics – The currency that will determine whether we survive and thrive or fail and die

Jaakko Tapaninen

Founder, Great Point

Hanna Jensen

Editor-in-chief, Ellun kanat

The value of trust

Cases about the methods and concepts influencers and brands use that enable them to add value to their partners without losing their audiences´ trust.

Mikko Koskinen

Brand Lead, Kyrö Distillery Company

Kyrö Distillery

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